Connecting Sustainability, Communities and Marketing

The term “circular economy” is thrown around a lot with different companies and in many contexts. At LINK, it’s important that our clients and partners truly understand the meaning and importance of this term as this is the basis of our business.

A circular economy solution is a replacement for the classic “take and waste” linear system. We aim to take the final step of waste and turn it into a thriving economy that can benefit all. A circular economy is implemented to keep valuable resources in use for as long as possible while receiving the maximum value from their lifecycle, then using the leftover parts to regenerate other products and materials.

The same strategy translates over into our marketing. We build sustainable communities, not simply followers and likes.

Sustainable marketing is one aspect of a larger field LINK contributes to, which is defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability in marketing is important to attract consumers with mindsets for the environment and social issues. We care about the opinions and input that a community can generate and keep this in mind in all aspects of our marketing. This starts with transparent and reliable data and trickles down to interesting posts to keep our community informed of all relevant issues. For us, a group or online page is not only for economic marketing reasons, it exists to create a community of like-minded individuals and is a safe space to learn, share information, and help one another. We have the opportunity to work and collaborate with peoples of different cultures, economic standpoints, and ethnicities. We treat all as one and with deep respect. To create communities and connections that override classic divides and to help those whom others have given up on empower their own thriving communities is its own rich reward.

In case you still weren’t convinced, read over this list of top 10 benefits of a circular economy approach (according to McKinsey and CSCP- Collaborating Centre on Sustainable Consumption)

1.     Save your business, customers, and suppliers money

2.    Capture more value from your materials and resources

3.    Develop new markets and gain new customers

4.    Build loyalty with your customer base

5.    Satisfy changing customer needs and expectations

6.    Increase the security and price stability of your supply chain

7.    Attract, retain, and engage your employees

8.    Build your brand and reputation as an innovative organization

9.    Exceed government regulations and stay ahead of new requirements

10.  Provide more return and lower risk to your investors

Bottom line

think more about creating a community instead of just reaching for visibility of your product- you will go much farther.